Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to your local business in person.
To succeed, every business in the world needs a strong digital presence.
A complete digital presence includes:
- Social media profile & posts
- Online directory listings
- Organic search ranking
- Customer reviews
Why is it important?
Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong!
Why is so much information incorrect? Because there’s no permanent record or single source of location data online. This is a HUGE problem that you can help solve.
You can help small businesses take control of their digital presence by:
- Getting listed everywhere
- Correcting and enhancing their information
- Keeping their digital presence fresh with real-time updates
- Tracking the performance of their listings
Rockport Web Sites can help!
It actually does matter to have the exact same name,
address, and phone number listed on every possible
digital directory and map. Even if they don’t seem like
a problem to you, inconsistent citations can seriously
confuse search engines and hurt your SEO.
“To solve the problem, we can help you get listed
everywhere, correct listings with bad data, and control
how your business shows up everywhere online.”
It’s not just about correcting wrong information. You
can also get a clickable featured message, which you
can use to highlight special offers or updates, up on
every one of your listings.
You can also add rich content like your logo, staff
bios, photos, and hours of operation.
Why is there a recurring fee? Can’t I just fix this once?
There’s actually no permanent record when it comes to online listings. The only way to
ensure your listings are correct is to continually control them.
- There are tons of sites out there, and each has its own database and method of compiling data.
- When you work with us, we lock your listings and ensure these directories don’t overwrite your listings with data from any other sources.
- The recurring fee signals to publishers that your listing is live and active. It also allows you to continue using our real-time solution to update enhanced content like special offers, menus, products & services, bios, and reviews — which you couldn’t do manually on most sites.
What happens if I cancel?
The lock on your listings will be released. Each publisher will regain control of your listing on their site, and your data will be subject to their changes. Your enhanced content — like photos, videos, products, menus, bios, business hours, and special offers — will be removed
when the lock is released.
Is there a cheaper solution?
Other vendors, including data aggregators, will submit your data to sites across the web — but this does not guarantee those sites will use it! Our platform gives you true control of your digital presence.
When sites do accept submitted data, it can often take months to update. Our platform allows you to update your listings in real time. Aggregators only submit the most basic data, and don’t send rich content like photos, videos, menus, product lists, staff bios, or event calendars.
They can’t fix all duplicate listings, which leaves you at major SEO risk. They also can’t get feedback on the status of a listing, which means you’ll never know how your digital presence is performing.
When a business’s listings are complete with hours, reviews, ratings, photos, and relevant information like menus or product lists, consumers are 197% more likely to view that business as a place they can depend on.
Google/Ipsos Media, 2014