361-729-8791 • 361-463-8895 • Nancy@rockportwebsites.com • PO Box 2446, Rockport, Texas 78382 • Nancy Paulson, Owner & Designer

Keeping your site up-to-date and relevant

Maintenance of your Website

Clients ask why they should spend their hard-earned money to update their web site when it looks satisfactory to them the way it is. There are at least three good reasons.


How do people find your site?

Just like a brick-and-mortar store, visitors to your business site use a variety of means to find out your web address.

When they find your address with the above activities, they type your address directly into their browser and are taken to your site.

Internet users frequently use search engines or search sites to find new web addresses. They use terms that describe what and where they want. The search engine then returns to them a list of sites and links that it thinks matches what they want.

Popular search engines are Google, Bing, and Yahoo. Search engines run a specialized program (called robots or spiders) in the background of the Internet creating a database of web sites that match a set of criteria and/or keywords.

Local Search Marketing starts working immediately.
Rockport Web Sites has several options to assist.

How do you get your site listed in the databases?

Each search engine uses their own set of criteria and methods for searching the web and indexing the sites for their databases. They all use some common elements that web site designers and developers need to make sure are in the pages and sites they produce.

SEO (Search Engine Optimization) elements included with Rockport Web Sites standard service.

Keywords - how do you decide which ones?

Keywords are one of the keys to a successful and high ranking from the search engines. Your web designer can assist you, but two things to remember:

What words would you use?

What words does your site’s text utilize?

SEO elements included with Rockport Web Sites standard service.

How do you know your keywords are working?

There are tools (programs) available for you or your web designer to use that analyze visitors (traffic) to your site. The site analysis reports should discuss at least the five W’s and the H - What, Where, When, Who, Why and How.

SEO elements included with Rockport Web Sites standard service.

How to keep them coming back?

All businesses want return customers. Visitors returning to web sites are no different. But if there is nothing new, old out-dated information or broken links - they probably won’t be back.

Site maintenance is an important aspect of any successful web site and business. Maintenance and updates could take an hour a week or eight hours daily. Review with your designer your goals for your web site and how you can keep it fresh and welcome visitors back.

Here is a list of possible actions to keep them coming back for more!

Site analysis of traffic (visitors) to your web may also lead to updates or maintenance of your site.

Contact us to refurbish and update your site.




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Who do we serve?
We are a Rockport, TX company that serves Rockport and the Coastal Bend cities of Fulton, Aransas Pass, Sinton, Port Aransas, Gregory, Ingleside, Portland, Lamar, Beeville, Alice, Falfurrias, Refugio, Corpus Christi, Taft, Goliad, Kingsville, Raymondville, Odem, Robstown and Aransas County. Not in one of these areas - Give us call or email - we'll work something out.

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All comments and descriptions put forth in this web site are from Rockport Web Sites. They are not intended as a total and comprehensive coverage of the information and topics. Please refer to other materials for a complete and further technical explanation.